Who are DRIVE?


DRIVE is part of the WLD group which is one of the UK’s largest and most experienced Driving Instructor Training companies.

Our background

WLD’s team have been providing Driver Training for over 40 years and we are one of the UK’s largest driver training resources for learners and driver trainers.

The WLD group is formed of a number of long established and trusted companies which provide continual professional development (CPD) and advanced training and coaching for the driver training industry.

training pedigree

Our Training Principal and one of the Company’s founders is John Farlam – a much revered and trusted ‘Guru’ and leading driver training expert. John has been delivering ‘MasterClasses’ to the industry for decades, helping Driving Instructors, Driving Schools, Driving Instructor Trainers and Driving Instructor Training companies to develop the industry’s leading trainers.


John has been involved with many major Driving Schools and Approved Driving Instructor trainers in the UK and has produced training literature for and use by companies like The Instructor College, LDC, LetsDrive, and many, many more driving schools. More than 1400 Driving Schools in the UK regularly use our training and coaching skills, techniques and products.


Over the years, our team has rescued many trainee instructors that have been let down by their previous training company.


Our team includes regular contributors to the ADI Confederations and Committees (such as UKDIC and ADI NJC) as expert speakers on coaching and Driver Training.
They are columnists for industry magazines ‘ADINews’ and the ‘Intelligent Instructor’ magazines, and are involved with a number of major coaching projects with industry leaders.

Driving Success

Our products and services have always been at the forefront of the driver training industry and are seen as THE products for training, advice and coaching by the industry, with over 1500 driving schools paying to use our training and continued professional development every year.

Modern Thinking

We were the first to utilise modern thinking and technology to push through techniques and training methods that are now seen as commonplace; today is no different.


Our DriverActive, WLD and Free Theory App products are used by over 1 in 10 of all learner drivers. Our commitment to the industry is second to none.

our Firsts

Our Training Principal co-developed the first fully structured and documented ‘trainer training’ programme when he was Director of Training and Development at Learner Driving Centres (LDC). To this day, many training companies still use courses based on this model.
Our Training Principal was first to introduce training methods such as Neuro-Linguistic-Programming (NLP) and coaching into driver training.
Our Training Principal set up the first UK web site dedicated to the training and skill development of driving instructors implementing modern NLP and coaching practices.
Our ADI MasterClass becomes widely recognised as a leading course for continued professional development (CPD).
First to utilise ‘Success Based’ coaching styles into driving instructor training.
Our Training Principal and Training Director both invited onto the first pioneering University of East London (UEL) Coaching course along with the Chief Instructor of the Met Police, Head of Training at RoSPA and the Army Chief of Instructors.
Our Training Principal becomes a regular contributor to UKDIC and ADI NJC as an expert speaker on coaching and driver training.
35 years’ work to launch our evolutionary online training course.
Driver Active – a unique web based training tool revolutionises the way instructors prepare for lessons.
WLD launch first completely free Theory Test app for learner drivers.
DRIVE is able to offer 3 incredible guarantees to people wanting to train as a Driving Instructor.

The Training course for the ADI certificate has been very well developed and delivered. All aspects of the course are developmental and put into practice as you progress. Manageable timelines and targets are set, this allowed me to be organised and set time aside to complete the work to the timelines. All this while working at the same time. The support is outstanding and available as and when required, by email or phone. The strange and unexpected experience to arise is that I feel that while completing the online and live driving course, all of the staff I have been involved with within the course delivery have made me feel as though I was an important part of the team. In short, outstanding course materials, delivery, online support, face to face support and very professional staff.

Would you like to work with DRIVE?

If you would like to know more about working for DRIVE, simply
request your free 'Work With Drive Starter Pack for full details

Get your free Info Pack Here

Get In Touch

If you would like to talk to someone about working with DRIVE or
have questions, please get in touch

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